
Metro Toronto Convention Centre
Complete rebrand, logo, sales kits, ads, all print and web collateral, and photography.
More than twenty years of brands, websites and campaigns from the marketing and design side of the lab. Hover a frame to open it up.
Marketing manager and consultant at NUCAP from 2015 to 2019. I ran a $4 million annual marketing budget, built an internal team of more than 10 engineers, machine operators, videographers and designers, and presented at JEC, SEMA and CAMX.
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One of NUCAP's three primary brands. I produced its regular communication pieces, including presentations, packaging mockups and white papers, and helped launch the Global Brake Safety Council.

I developed the Grip Metal brand from the ground up. It won two gold medals at Europe's industrial design awards for the GRIP Metal concrete bench, and the technology was launched, branded and sold to Apple and Trelleborg.
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Since 2022: a WordPress store so customers could buy online, branded team stores for every club, and targeted promotions. Annual sales grew from six to seven figures in three years, and a second store opened in London, Ontario in 2025.
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The Aubrey and Marla Dan Foundation, one of the brands I managed from 2020 to 2024: website, content and digital channels.

Digital marketing manager for Dancap Financial from 2020 to 2024: digital strategy, website content, paid campaigns and investor-facing communications.

Two custom bilingual websites launched in three weeks, with a CMS the team can update themselves, plus SEO articles on common insurance disputes. Monthly visitors went from under 1,000 to more than 7,500.
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Since 2022: a faster WordPress site wired into Marketo, 45 thought-leadership articles, two white papers and tuned Google and LinkedIn campaigns. Organic visits went from 25 to 6,382 a month, and qualified leads from zero to 54 a month.
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Print, identity and campaign work from 2003 onward. Some of these were built in Flash, which tells you how long I have been doing this.

Complete rebrand, logo, sales kits, ads, all print and web collateral, and photography.

Since 2003 I have worked with the Canadian Gift Shows, rebranding, retooling and remarketing them to their consumer base with a variety of engagement tools.

A leader in data analytics for the aerospace industry. Rebranding and B2B marketing: microsites, brochures, tradeshow booths and promotional items.

Branding, design, development and digital marketing for the Chrysler, Honda and Atom businesses, generating social and PPC leads.

Marketing director from 2011 to 2013. Ecommerce sales went from $30,000 to over $75,000 a month in six months, mostly through email marketing, and the company grew from $6 million to over $10 million in 18 months.

Logo, brochures, folders and presentations.

Ads, magazines and billboards.

Landing pages, Flash pages and Flash banners.